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Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.
In focus, Market overview
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
In focus, Projects, Anniversary
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer, In focus, Campaigns
Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.
In focus, Market topics, India
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
Campaigns, Winter
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer, In focus, Campaigns
were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
Campaigns, Cities, Facts and figures
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
Campaigns, Meetings, Incentive travel, Facts and figures
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Campaigns, Winter, Social media, Facts and figures
is easy thanks to the Alpine hut finder.
Summer, Campaigns, Product development
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development, Winter, Projects
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer, Market topics, Germany
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Summer, Campaigns, Digital marketing
promotes the cycling paradise Valais via the platform SheRides.
Summer, Market topics, Nordic countries
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter, Market topics, Nordic countries
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer, Market topics
to the website MojeSvycarsko.com as part of the summer competition.
Summer, Market topics, Czech Republic, Swiss Travel System
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
Cities, Market topics, France
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter, Market topics, Czech Republic
had a summer adventure on Swiss public transport.
Summer, Campaigns, Market topics, Korea
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer, Market topics, Korea
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter, Market topics, USA
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter, Market topics, Germany
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter, Market topics, Southeast Asia
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Summer, Campaigns, Digital marketing
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
Partner projects, Campaigns, Cities
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Partner projects, Campaigns, Cities
and the multimedia Key Story provided inspiration for a visit the arts district.
Partner projects, Campaigns, Cities
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer, Market topics, Japan
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer, Marketing strategy, Tourism trend
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer, Market topics, Australia
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
Cities, Market topics, Russia
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
for “Personality of the Year” went to Lisette van Dolderen, who heads the SCIB office in Amsterdam.
Campaigns, Meetings
reported on their trip to Bern for “Courrier international”.
Summer, Campaigns, France
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
Campaigns, Meetings, Grand Tour of Switzerland
was how Alkem Laboratories rewards its employees. Swiss television travelled with them.
Campaigns, Meetings, Incentive travel
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer, Market topics, Poland
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer, Market topics, Benelux
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
Cities, Market topics, Austria
were delighted by the “Food Zurich” festival.
Cities, Market topics, UK
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter, Market topics, Spain
supported Switzerland Tourism projects financially and in the form of goods and services.
Partnership, Network, Facts and figures
amounted to CHF 12.5 million in joint marketing activities in 2017.
Partnership, Network, Facts and figures
from the strong network of Switzerland Tourism and are always up to date with STnet.ch.
Membership, Network, Facts and figures
is the basis for Switzerland Tourism’s success.
Network, Organisation
took place under the motto “turnaround.” There were 1,250 industry representatives and professionals in attendance at the event.
Membership, Network, Turn-around
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Partnership, Content projects, Key stories
is just a short hop for design lovers since the opening of the new Gotthard Base Tunnel.
Partnership, Network, Italy
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
Partnership, Network, Hotel
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
Partner projects, Partnership, Network
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Partnership, Network, Hotel
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
Partnership, Network, Key Account Management
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
Membership, Network, Accommodation partnership, Hotel
on Spanish milk packaging to convey Swiss values.
Partnership, Network, Spain
wanted. This is how UBS and Switzerland Tourism kicked off their Alpine Summer campaign.
Partnership, Network, Business partners
plays an important role in the organisation of Switzerland Tourism.
Membership, Network
came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.
Market topics, Hotel overnight stays
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.
In focus, Market overview
deepened cooperation with this important foreign market and provided access to market information.
Market topics, China
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer, Market topics, Germany
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
is on the up – recovery across the board.
Market analysis, Market topics
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter, Market topics, Nordic countries
promotes the cycling paradise Valais via the platform SheRides.
Summer, Market topics, Nordic countries
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer, Market topics
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter, Market topics, Czech Republic
to the website MojeSvycarsko.com as part of the summer competition.
Summer, Market topics, Czech Republic, Swiss Travel System
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
Cities, Market topics, France
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer, Market topics, Korea
had a summer adventure on Swiss public transport.
Summer, Campaigns, Market topics, Korea
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter, Market topics, USA
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter, Market topics, Germany
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter, Market topics, Southeast Asia
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer, Market topics, Japan
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer, Market topics, Australia
mainly women viewers tune into TV soap “Saudiyat”. Filmed in Bern and Zurich, thanks to Switzerland Tourism.
Market topics, Gulf states
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
Cities, Market topics, Russia
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Market topics, Russia, Key Account Management
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
Cities, Market topics, Austria
with British TV host Jeremy Clarkson started with a journey through Switzerland.
Market topics, Grand Tour of Switzerland, UK
were delighted by the “Food Zurich” festival.
Cities, Market topics, UK
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter, Market topics, Spain
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer, Market topics, Poland
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer, Market topics, Benelux
showed digital Switzerland in a live setting. Such measures helped lead to a turnaround in the BeNeLux market.
Market topics, Benelux
Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.
In focus, Market topics, India
follows the tracks of top chef Anton Mosimann in his old home region.
Market topics, Grand Tour of Switzerland, UK
aims to grow demand for Switzerland as a travel and conference destination domestically and internationally as part of its federal mandate.
Organisation, Facts and figures
in an interview with EHL student Joel Zgraggen. The discussion revolved around the next generation of tourism students.
Organisation, Tourism industry, Politics
for Swiss tourism, marked by economic recovery as well as major social changes.
Organisation, Vision, Mission
the role of CEO. The industry expert is succeeding Jürg Schmid.
Names, Organisation
talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich.
Names, Organisation, Turn-around
Names, Organisation
Names, Organisation
is the basis for Switzerland Tourism’s success.
Network, Organisation
for partners supplement Switzerland Tourism’s basic mandate.
Four-Wheel-Drive, Assignment, Organisation
with a turnaround at the end.
Names, Organisation
for digital marketing, meetings and for a marketing and media initiative in Germany.
Organisation, Awards
Names, Organisation
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy, Key stories, Facts and figures
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy, Facts and figures
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Four-Wheel-Drive, Marketing strategy, Key Account Management, Facts and figures
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Four-Wheel-Drive, Marketing strategy, Digital marketing, Facts and figures
in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.
Four-Wheel-Drive, Marketing strategy, Key Media Management
for partners supplement Switzerland Tourism’s basic mandate.
Four-Wheel-Drive, Assignment, Organisation
for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.
Marketing strategy, Segmentation
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Four-Wheel-Drive, Marketing strategy, USA
via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.
Four-Wheel-Drive, Marketing strategy, Poland
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer, Marketing strategy, Tourism trend
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
Marketing strategy, Digital marketing
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
In focus, Projects, Anniversary
on the Grand Tour of Switzerland, in which he explains where the journey ends.
Grand Tour of Switzerland, Projects, Interview
is easy thanks to the Alpine hut finder.
Summer, Campaigns, Product development
offers unforgettable experiences with locals. Easily accessible on a new platform.
Content projects, Projects, Summer campaign
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development, Winter, Projects
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Partnership, Content projects, Key stories
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
ensure an exchange of information with Switzerland Tourism regarding the region network.
Content projects, Projects
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
Partner projects, Campaigns, Cities
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Partner projects, Campaigns, Cities
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
and the multimedia Key Story provided inspiration for a visit the arts district.
Partner projects, Campaigns, Cities
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
Partner projects, Partnership, Network
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.
Partner projects, Projects, Anniversary
through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.
Partner projects, Projects, Anniversary
were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.
Partner projects, Projects, Anniversary
for the Grand Tour of Switzerland: tourism service suppliers increased the visibility and strength of the brand.
Grand Tour of Switzerland, Projects
with over 300 charging stations on the E-Grand Tour of Switzerland.
Grand Tour of Switzerland, Projects
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
Projects, Hotel
with British TV host Jeremy Clarkson started with a journey through Switzerland.
Market topics, Grand Tour of Switzerland, UK
follows the tracks of top chef Anton Mosimann in his old home region.
Market topics, Grand Tour of Switzerland, UK
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
Campaigns, Meetings, Grand Tour of Switzerland