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Business partners
supported Switzerland Tourism projects financially and in the form of goods and services.
Partnership, Network, Facts and figures
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Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Partnership, Network, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Mitgliedschaft_V2-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=b2803799374551c8826eeb94abdb0f71)
Members benefit
from the strong network of Switzerland Tourism and are always up to date with STnet.ch.
Membership, Network, Facts and figures
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The cross-sectoral tourism network
is the basis for Switzerland Tourism’s success.
Network, Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/02/34435621090_6244e947fc_o_DougLansky.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=17f99529c8ff03d91d2489ea9d438df9)
The Vacation Day in Davos Klosters
took place under the motto “turnaround.” There were 1,250 industry representatives and professionals in attendance at the event.
Membership, Network, Turn-around
![](https://reportstnet.imgix.net/production/uploads/2018/02/ST0041647_Tobogganing-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ad6d2961722b9ae55e189416570d37d8)
Marketing Key Stories
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Partnership, Content projects, Key stories
![](https://reportstnet.imgix.net/production/uploads/2018/01/Svizzera_Turismo-1751_Wirtschaftspartner-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=4e19adea966ab609293767b46415cedf)
Getting from Milan to Switzerland’s cities
is just a short hop for design lovers since the opening of the new Gotthard Base Tunnel.
Partnership, Network, Italy
![](https://reportstnet.imgix.net/production/uploads/2018/02/Alessandro_Marras_TravellerTest.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=237a0fe822087dd28223232cc6fb755b)
Italian influencer première
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
![](https://reportstnet.imgix.net/production/uploads/2018/01/Hotelmarketingtag_gross-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=af9d1fac2f0324606ff990cdafbea413)
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
Partnership, Network, Hotel
![](https://reportstnet.imgix.net/production/uploads/2018/02/BMC-Launch-MTB-Jeremie-Reuiller-2518-min.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=c4af845841df464221fe6ffd95f73e7e)
Adventurous single trails
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
Partner projects, Partnership, Network
![](https://reportstnet.imgix.net/production/uploads/2018/02/ST0043456_SchlossHuenigen.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=a3f90d66bf5134c317dbe98c8c283772)
1,226,286 contacts
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Partnership, Network, Hotel
![](https://reportstnet.imgix.net/production/uploads/2018/01/amex5032_STM-Davos_gross-min-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=d25aa72464e601e636b9397bf632aca4)
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
Partnership, Network, Key Account Management
![](https://reportstnet.imgix.net/production/uploads/2018/02/Hotel-ListiclePilatusKulm.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=fa54ce702f4e3adaf2416473fa640863)
Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
Membership, Network, Accommodation partnership, Hotel
![](https://reportstnet.imgix.net/production/uploads/2018/02/041_17-Imagen_CampanaPriegola_v2-babey-sandra.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=d9f00d38ca14d467e796084919013c2d)
Fribourgeoise cows
on Spanish milk packaging to convey Swiss values.
Partnership, Network, Spain
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Cheese Production Assistant
wanted. This is how UBS and Switzerland Tourism kicked off their Alpine Summer campaign.
Partnership, Network, Business partners
![](https://reportstnet.imgix.net/production/uploads/2017/12/Tourismusrat.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=968f3b5271d1990bd0f2127090a31fc2)
The Switzerland Tourism Council
plays an important role in the organisation of Switzerland Tourism.
Membership, Network