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Tourists are increasingly turning to mobile devices for information on their travel destinations. Switzerland Tourism ST acknowledged this changing need for online information and relaunched the mobile site of MySwitzerland.com (German). Users can now access location and weather information in real-time for the area they are in.
Gold Award Best of Swiss Web
The relaunch earned ST the Best of Swiss Web Gold Award for the best mobile website. The jury for Europe’s oldest digital award and the most important prize for Switzerland’s digital and communications sector gave particular praise to the benefits for users: “The new site combines variety and relevance with attention to detail and the latest technology.” According to the jury, the site is quick and intuitive and provides users with the information they want.