The success story of Swiss tourist marketing began in 1917. What started as an idea shared by a handful of tourism stakeholders has become a key pillar of one of the world’s most popular tourist destinations.

Switzerland Tourism ST reflected on the last 100 years with the poster exhibition “Go on holiday!”. The photo exhibition “Familiar things” offered a new perspective of Switzerland. ST thanked all its tourist service suppliers with the Anniversary Tour through 13 cities. The best anecdotes from 100 years of tourist marketing were shared in an anniversary magazine. Thanks to its partnership with Coop, readers of the “Coop newsletter” could read many exciting stories and anecdotes as part of an eleven-part series  (German).

The anniversary was also covered by Swiss media, including Swiss radio SRF 1 (German) and RTS Culture (French).