“Upgrade Your Winter”
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
Campaigns , Winter
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer , In focus , Campaigns
Cultural gems
were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
Campaigns , Cities , Facts and figures
The proactive strategy
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
Campaigns , Meetings , Incentive travel , Facts and figures
“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Campaigns , Winter , Social Media , Facts and figures
Taking a break from daily life
is easy thanks to the Alpine hut finder.
Summer , Campaigns , Product development
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development , Winter , Projects
Impressive mountain landscapes
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer , Market topics , Germany
The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Summer , Campaigns , Digital Marketing
Swedish cyclist Jessica Clarèn
promotes the cycling paradise Valais via the platform SheRides.
Summer , Market topics , Nordic countries
The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter , Market topics , Nordic countries
Singer-songwriter Bastian Baker
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer , Market topics
Czech visitors uploaded their most beautiful holiday memories
to the website MojeSvycarsko.com as part of the summer competition.
Summer , Market topics , Czech Republic , Swiss Travel System
The Art Paris Art Fair 2017
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
Cities , Market topics , France
User-generated content
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter , Market topics , Czech Republic
Korean models with the Travel Pass
had a summer adventure on Swiss public transport.
Summer , Campaigns , Market topics , Korea
Korean pop group Twice
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer , Market topics , Korea
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter , Market topics , USA
Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter , Market topics , Germany
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter , Market topics , Southeast Asia
The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Summer , Campaigns , Digital Marketing
LAC Lugano Arte e Cultura
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
Partner projects , Campaigns , Cities
“All you need is Pablo”
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Partner projects , Campaigns , Cities
A dive into the Quartier des Bains
and the multimedia Key Story provided inspiration for a visit the arts district.
Partner projects , Campaigns , Cities
“Lake Geneva, seen from Chexbres”
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer , Market topics , Japan
Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer , Marketing strategy , Tourism trend
Cheese and chocolate
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer , Market topics , Australia
Three million Russians
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
Cities , Market topics , Russia
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects , Winter , Market topics
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development , Winter , Market topics , Market Switzerland
The MICE award
for “Personality of the Year” went to Lisette van Dolderen, who heads the SCIB office in Amsterdam.
Campaigns , Meetings
French bloggers
reported on their trip to Bern for “Courrier international”.
Summer , Campaigns , France
Michelin rewarded tyre dealers
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
Campaigns , Meetings , Grand Tour of Switzerland
Incentive travel
was how Alkem Laboratories rewards its employees. Swiss television travelled with them.
Campaigns , Meetings , Incentive travel
Nature lover Adam Wajrak
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer , Market topics , Poland
Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer , Market topics , Benelux
ORF showed Switzerland’s cultural landscape
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
Cities , Market topics , Austria
British food influencers
were delighted by the “Food Zurich” festival.
Cities , Market topics , UK
Catalan skiers
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter , Market topics , Spain
In focus 2017
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