
“Upgrade Your Winter”
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
Campaigns, Winter

“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer, In focus, Campaigns

Cultural gems
were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
Campaigns, Cities, Facts and figures

The proactive strategy
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
Campaigns, Meetings, Incentive travel, Facts and figures

“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Campaigns, Winter, Social media, Facts and figures

Taking a break from daily life
is easy thanks to the Alpine hut finder.
Summer, Campaigns, Product development

New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development, Winter, Projects

Impressive mountain landscapes
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer, Market topics, Germany

The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Summer, Campaigns, Digital marketing

Swedish cyclist Jessica Clarèn
promotes the cycling paradise Valais via the platform SheRides.
Summer, Market topics, Nordic countries

The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter, Market topics, Nordic countries

Singer-songwriter Bastian Baker
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer, Market topics

Czech visitors uploaded their most beautiful holiday memories
to the website MojeSvycarsko.com as part of the summer competition.
Summer, Market topics, Czech Republic, Swiss Travel System

The Art Paris Art Fair 2017
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
Cities, Market topics, France

User-generated content
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter, Market topics, Czech Republic

Korean models with the Travel Pass
had a summer adventure on Swiss public transport.
Summer, Campaigns, Market topics, Korea

Korean pop group Twice
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer, Market topics, Korea

Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter, Market topics, USA

Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter, Market topics, Germany

Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter, Market topics, Southeast Asia

The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Summer, Campaigns, Digital marketing

LAC Lugano Arte e Cultura
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
Partner projects, Campaigns, Cities

“All you need is Pablo”
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Partner projects, Campaigns, Cities

A dive into the Quartier des Bains
and the multimedia Key Story provided inspiration for a visit the arts district.
Partner projects, Campaigns, Cities

“Lake Geneva, seen from Chexbres”
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer, Market topics, Japan

Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer, Marketing strategy, Tourism trend

Cheese and chocolate
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer, Market topics, Australia

Three million Russians
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
Cities, Market topics, Russia

Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics

Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland

The MICE award
for “Personality of the Year” went to Lisette van Dolderen, who heads the SCIB office in Amsterdam.
Campaigns, Meetings

French bloggers
reported on their trip to Bern for “Courrier international”.
Summer, Campaigns, France

Michelin rewarded tyre dealers
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
Campaigns, Meetings, Grand Tour of Switzerland

Incentive travel
was how Alkem Laboratories rewards its employees. Swiss television travelled with them.
Campaigns, Meetings, Incentive travel

Nature lover Adam Wajrak
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer, Market topics, Poland

Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer, Market topics, Benelux

ORF showed Switzerland’s cultural landscape
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
Cities, Market topics, Austria

British food influencers
were delighted by the “Food Zurich” festival.
Cities, Market topics, UK

Catalan skiers
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter, Market topics, Spain