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Journalists from the leading and oldest ski channel in Catalonia (Spain) “Temps de Neu” accepted the invitation from Switzerland Tourism ST and visited Interlaken and the Jungfrau Region in March 2017 to film an episode. Editors and ST worked with Interlaken Tourism and Jungfrau Railways on the travel programme.
Most snow sports enthusiasts in Spain come from Catalonia. Having a media presence in this region is therefore invaluable. The show on TV3 is one of the most important sources of information for skiers there. Interlaken, the Jungfrau Region and Grindelwald enjoyed nine minutes of peak exposure among the channel’s 350,000 viewers.