
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.
In focus, Market overview

100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
In focus, Projects, Anniversary

“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer, In focus, Campaigns

New image thanks to Bollywood star
Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.
In focus, Market topics, India