The Switzerland Tourism organisation
aims to grow demand for Switzerland as a travel and conference destination domestically and internationally as part of its federal mandate.
Federal Councillor Schneider-Ammann
in an interview with EHL student Joel Zgraggen. The discussion revolved around the next generation of tourism students.
2017 was a year of change
for Swiss tourism, marked by economic recovery as well as major social changes.
Martin Nydegger is taking over
the role of CEO. The industry expert is succeeding Jürg Schmid.
CEO Martin Nydegger
talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich.
The Board of Directors
The Executive Board
The cross-sectoral tourism network
is the basis for Switzerland Tourism’s success.
Customised marketing activities
for partners supplement Switzerland Tourism’s basic mandate.
18 years of Jürg Schmid: highly digital
with a turnaround at the end.
Switzerland Tourism won awards
for digital marketing, meetings and for a marketing and media initiative in Germany.
Extended Management Team (EMT)
Im Fokus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.