There were 450 participants at the Swiss Hotel Marketing Day (German), invited by hotelleriesuisse and Switzerland Tourism ST. Technological progress and non-digital  experiences are not contradictory but go hand in hand. In order to position what you have to offer, you need professional expertise. This is true for the website, for example. The hotel operators were able to have a live analysis of their website in one of the 15 breakout sessions(German). And keynote speaker Dirk Rogl from Phocuswright showed how hotels can deploy the knowledge that they have about their own destination. Images of Hotel Marketing Day 2017.