What are you looking for in the Annual Report
2017?
2017
Display themes and keywords
Annual Report 2017
  • de
  • en
  • fr
  • it
  • en
    • de
    • en
    • fr
    • it
  • In focus
  • All contributions
  • Campaigns
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
A
  • Accommodation partnership
  • Anniversary
  • Assignment
  • Australia
  • Austria
  • Awards
B
  • Benelux
  • Business partners
C
  • Campaigns
  • China
  • Cities
  • Content projects
  • Czech Republic
D
  • Digital marketing
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • France
G
  • Germany
  • Grand Tour of Switzerland
  • Gulf states
H
  • Hotel
  • Hotel overnight stays
I
  • In focus
  • Incentive travel
  • India
  • Interview
  • Italy
J
  • Japan
K
  • Key Account Management
  • Key Media Management
  • Key stories
  • Korea
M
  • Market Switzerland
  • Market analysis
  • Market overview
  • Market topics
  • Marketing strategy
  • Meetings
  • Membership
  • Mission
N
  • Names
  • Network
  • Nordic countries
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Poland
  • Politics
  • Product development
  • Projects
R
  • Russia
S
  • Segmentation
  • Social media
  • Southeast Asia
  • Spain
  • Summer
  • Summer campaign
  • Swiss Travel System
T
  • Tourism industry
  • Tourism trend
  • Turn-around
U
  • UK
  • USA
V
  • Vision
W
  • Winter

Search: enter your search query

Help us find stories for you

Four-Wheel-Drive

Customised marketing activities

for partners supplement Switzerland Tourism’s basic mandate.

Switzerland Tourism ST is a corporation under public law. The federal mandate stipulates that all service suppliers in the Swiss tourism sector should benefit from its marketing activities. ST ensures this is the case with a large number of measures and platforms. These include the global market and media presence of ST representation offices in 26 countries and the provision of information to guests via MySwitzerland.com. ST also promotes quality development and ensures the transfer of know-how within the sector.

Cooperation with Swiss partners

ST’s partnership model enables it to offer service suppliers customised marketing activities that go beyond its basic mandate. Here, ST relies on partners willing and able to enter into cooperations with the aim of being able to achieve the best possible result for both sides.

Find out more about:

  • Four-Wheel-Drive
  • Assignment
  • Organisation

Promotion

Basic mandate

Marketing consultation for Swiss providers

Films and ads

Images

Switzerland magazine

“Best of...” brochure

Travel tips

Generic promotion

Trade fair stand/basic presence

Activity reporting

Central service package (campaign partnership)

Content integration

Key story

Cross-market activities

Service package market (key partner package market)

Flyers and inserts

Regional/destination brochures

Single-theme magazines

Advertisements

Events

Trade fairs

TV soaps

Out of home presence

Additional presence / “ST hands-on”

Additional promotions

Live events

Individual attendance at trade fairs

Digital Marketing

Basic mandate

Swiss provider consultation

Basic digital marketing presence

MyS.com website

Region and destination descriptions

Search engine optimisation and marketing

Data analysis

Events calendar

Digital content: hiking, sights, top attractions, etc.

Newsletter content

Social media content

Switzerland content on third-party platforms

Generic mobile apps

Hotel booking platform

Holiday apartment platform

YouTube channel

Central service package (campaign partnership)

Paid social media

Banners on MyS.com

Waves of offers

Experience tips

Service package market (key partner package market)

Presence on third-party platforms

MyS.com: landing pages

Dedicated supplement in local ST newsletter

Dedicated social media activites

Key Media Management

Basic mandate

Swiss provider consultation

Inviting and accrediting media and influencers

Media reporting

Media customer relationship management

Information distribution to media

Media conferences and media events

Preparation and distribution of press releases

Media Corner on MyS.com

International media trips

B2B Twitter channel

PRIX BIENVENU

Central service package (campaign partnership)

Editorial integration of key stories

Presence at media conferences in Switzerland

Service package market (key partner package market)

Media events

Media and influencer trips

Press releases

Additional presence / “ST hands-on”

Influencer summit (host)

Special media events

Key Account Management

Basic mandate

Swiss provider consultation

Product development

Management of global accounts

Educational trips

Switzerland Travel Mart

Snow Travel Mart Switzerland

E-learning programme

Operator customer relationship management

Service package market (key partner package market)

Sales calls

Workshops

Switzerland Travel Experience

Integration into KAM programmes

Educational trips

Additional presence / “ST hands-on”

Workshops

Switzerland Travel Experience

Switzerland Travel Mart

Snow Travel Mart Switzerland

General

Basic mandate

Swiss provider consultation

Switzerland Vacation Day

ST market presence

Contact Switzerland

Mailinghouse

Q-programme

Business development

stnet.ch

Branding incl. usage rights

Content management

Market research

Photos/film editing and distribution

swiss-image.ch

Video library

Annual report and general assembly

Marketing to Swiss abroad

Expat marketing

Switzerland Tourism Council

Cross-marketing day

BD inspiration day

Access to reporting tools

Central service package (campaign partnership)

Campaign reporting

Meetings (key partner days)

Content preparation and translations

Service package market (key partner package market)

Account managers

Individual partner reporting

Additional presence / “ST hands-on”

“ST hands-on”

Switzerland Vacation Day participation

Strategic partner platforms

Business development

This contribution comes under the subject of Organisation . Find out more:

Key Media Management

involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.

The promotion

uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.

The Digital marketing

includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

/

This is the Annual Report 2017. You will find the Annual Report 2021 here.

All contributions

  • Annual Report: 2017
    • 2021
    • 2020
    • 2019
    • 2018
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • fr
  • it
  • stnet.ch
  • MySwitzerland.com