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Swiss singer Bastian Baker shot a music video with three young musicians from Brazil. Switzerland Tourism ST made the initial contact with the Instituto Baccarelli. The Brazilian social project sees music as a vehicle for social change and allows children and young people from low-income families to learn an instrument.
ST supported the making of the video because music videos are a great opportunity to show the beauty of Switzerland Switzerland, in particular Montreux and Chillon Castle. Bastian Baker has a global following, especially in Asia. Since the release of the video in March 2017, ST has had more than 32,000 views on Facebook and 13,000 on YouTube. The Brazilian channel TV Cultura (similar to Arte in Europe) reported on the project and broadcast the show twice during prime viewing time.