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Thanks to its extensive network and convincing arguments, Switzerland Tourism ST BeNeLux managed to persuade TV production company Woestijnvis to shoot its new show in Switzerland. “Hotel Römantiek” is a dating show for the over 60s.
The seven 50-minute episodes, aired during prime time in the Netherlands and Belgium, offered ten million viewers an entertaining show in which they got to see what Switzerland has to offer while watching a group of mature singles looking for love. Viewers watched the participants attempting to yodel, for example. With a market share of 22% (Belgium) and 15% (Netherlands), the programme was such a major success that Woestijnvis produced the same for TVE in Spain – renamed as “Hotel Romántico”. For Germany, too, a programme is planned to be aired on SAT.1 (German).