Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Switzerland Tourism ST has offices in 26 countries, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important country offices.
In 2017, 13 regional and destination partners as well as other Swiss service suppliers teams up with ST to invest CHF 12.5 million in joint marketing activities. Examples of this include the Italian Gottardo campaign with Lucerne-Lake Lucerne Region as a destination, the Spanish Priégola milk campaign with the Fribourg Region as well as various market and campaign key partnerships such as the key stories.
The membership platform “ST hands-on” lists all the planned activities with information on costs and how to get involved. The tourism regions are generally the key cooperation and coordination partners.
Facts and figures
|Number of regional partners||13||13|
|Investments by regional partners||CHF m||12.5||11.1|
|Investments by the industry overall||CHF m||27.2||26.5|