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Partnership

Regional partner investment

amounted to CHF 12.5 million in joint marketing activities in 2017.

Switzerland Tourism ST has offices in 26 countries, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important country offices.

In 2017, 13 regional and destination partners as well as other Swiss service suppliers teams up with ST to invest CHF 12.5 million in joint marketing activities. Examples of this include the Italian Gottardo campaign with Lucerne-Lake Lucerne Region as a destination, the Spanish Priégola milk campaign with the Fribourg Region as well as various market and campaign key partnerships such as the key stories.

The membership platform “ST hands-on” lists all the planned activities with information on costs and how to get involved. The tourism regions are generally the key cooperation and coordination partners.

Facts and figures
Sector partnerships
  2017 2016
Number of regional partners   13 13
Investments by regional partners CHF m 12.5 11.1
Investments by the industry overall CHF m 27.2 26.5

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Sector partners

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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This is the Annual Report 2017. You will find the Annual Report 2021 here.

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