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Market topics

The highest growth in overnights

came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.

Tap on the country to find out more. Scroll down for the key figures.

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PRIORITY MARKETS ACTIVE MARKETS STRATEGIC GROWTH
MARKETS
78.9% (29 495 002) of overnights in the Swiss hotel sector 10.1% (3 769 413) of overnights
in the Swiss hotel sector		 5.9% (2 192 086) of overnights
in the Swiss hotel sector
Benelux, Germany, Greater China (with Taiwan and Hong Kong), French, Italy, Switzerland, USA, UK (with Ireland) Australia (with New Zealand und Oceania), Brazil, Japan, Canada, South Korea, The Nordic countries (Denmark, Finland, Norway, Sweden), Austria (with Hungary), Poland, Spain, Russia, Czech Republic Gulf states, India, Southeast Asia (Indonesia, Malaysia, Singapore, Thailand) 
Scroll down for the key figures. Source: Federal Statistical Office (FSO)

Switzerland Tourism ensures the presence of Switzerland, Vacationland 365 days a year with 33 offices in 26 countries. Local employees are familiar with the culture and economic conditions prevailing in their region. They also have an extensive network and keep their finger firmly on the pulse of the country in question via their marketing activities.

PRIORITY MARKETS Overnights
2017		 Overnights
2016		 Changes
2017/2016		 in % Overnights
2007		 Changes
2017/2007		 in %
Germany  3 745 134 3 703 753 41 381  1,1% 6 081 920 – 2 336 786 – 38.4%
Greater China (with Taiwan and Hong Kong)  1 627 334 1 426 570 200 764  14,1% 340 890 1 286 444 377.4%
France  1 244 402 1 244 607 – 205 0,0% 1 367 457 – 123 055 – 9.0%
Italy  927 346 919 827 7 519 0,8% 1 133 626 – 206 280 – 18.2%
Benelux  1 287 594 1 213 070 74 524  6,1% 1 870 563 – 582 969 – 31.2%
Switzerland (headquarters: activities for all markets)  16 919 875 16 244 561 675 314  4,2% 15 447 065 1 472 810 9.5%
USA  2 046 380 1 834 500 211 880  11,5% 1 664 929 381 451 22.9%
UK (with Ireland)  1 696 937 1 703 743 – 6 806 – 0,4% 2 376 530 – 679 593 -28.6%
ACTIVE MARKETS
Australia (with New Zealand and Oceania)  364 713 323 757 40 956  12,7% 252 885 111 828 44.2%
Brasil  244 854 201 340 43 514  21,6% 142 821 102 033 71.4%
Japan  408 258 361 053 47 205  13,1% 554 861 – 146 603 – 26.4%
Canada  247 764 227 173 20 591 9,1% 215 064 32 700 15.2%
South Korea  457 212 339 473 117 739 34, 7% 160 916 296 296 184.1%
The Nordic countries (Danmark, Finland, Norway, Sweden)  466 016 447 491 18 525 4,1% 515 946 – 49 930 – 9.7%
Austria (with Hungary)  491 323 471 186 20 137  4,3% 465 211 26 112 5.6%
Poland  179 785 167 529 12 256 7,3% 120 286 59 499 49.5%
Russia  352 175 323 614 28 558 8,8% 399 504 – 47 332 -11.8%
Spain  454 477 418 078 36 399  8,7% 448 248 6 229 1.4%
Czech Republic  102 839 103 660 – 821 – 0,8% 85 885 16 954 19.7%
Strategic growth markets
Gulf states   919 968 959 467 -39 499 – 4,1% 350 085 569 883 162.8%
India  739 185 599 062 140 123 23,4% 336 966 402 219 119.4%
Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)  532 933 460 991 71 942  15,6% 200 741 332 192 165.5% 
Overnights at Swiss hotels and spas (by selected countries of origin, partially aggregated)
Source: HESTA, Federal Statistical Office 2017, 2016 and 2007

 

PRIORITY MARKETS Number of staff Media reports generated Visits to MySwitzerland.com High-value customer contacts* Marketing contacts
Germany  16 2 212 1 855 895 700 583 587 647 883
Greater China (with Taiwan and Hong Kong)  11/(1) 883 493 182 482 073 260 011 825
France  10 470 1 974 840 530 552 539 008 250
Italy  9 1 250 1 725 545 696 266 562 960 950
Benelux  10 826 1 137 041 290 104 157 520 189
Switzerland (headquarters: activities for all markets)  134 3 042 14 138 039 592 862 415 664 313
USA (with Canada)  16/(2) 930 1 742 827 847 925 199 387 030
UK (with Ireland)  11 1 463 1 111 464 384 316 306 202 144
ACTIVE MARKETS
Australia (with New Zealand and Oceania)  /(2) 434 226 636 49 374 10 695 777
Brasil  /(3) 119 270 527 211 090 189 504 437
Japan  3/(1) 120 664 512 199 949 227 170 664
Canada  0 integr. in USA integr. in USA integr. in USA integr. in USA
South Korea  4 880 186 889 174 183 475 137 143
The Nordic countries (Danmark, Finland, Norway, Sweden)  /(3) 97 186 406 85 488 60 107 468
Austria (with Hungary)  1/(2) 635 274 058 55 382 36 650 890
Poland  /(2) 232 144 269 73 550 92 630 495
Russia  5 830 257 104 84 780 299 833 719
Spain  3 348 831 614 310 559 66 601 688
Czech Republic  /(2) 412 155 796 97 664 35 174 661
STRATEGIC GROWTH MARKETS
Gulf states  4 193 718 275 104 074 110 983 470
India  /(7) 417 564 751 542 990 1 469 040 189
Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)  2/(4) 119 289 784 106 132 22 531 039 
    ( ) Mandated staff


    * Number of E-newsletter subscribers, contacts via the call centre (phone calls, emails, letters), brochure requests and 
downloads, travellers booking at STC / MySwitzerland.com, respondents via MySwitzerland.com, STC and tour operators, app downloads, participants of the competition, fans/followers social media channels

This contribution comes under the subject of Market topics . Find out more:

In focus 2017

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