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The Milan Design Week (Italy) was the ideal place to promote the 2017 city campaign “Swiss Cities – designed for you”. Switzerland Tourism ST found the perfect mix of theme, platform and media attention by working with women’s magazine “F”. Together with partners BMC, Victorinox and SBB, ST had a stand in the five-star hotel Magna Pars in the heart of the Design Week event location. Thanks to their strong “Made in Switzerland” image and the high standards of design, the three partners made a good impression at Design Week.
Every day, 2,000 design lovers and potential city travellers looked up information on Swiss cities and what they have to offer. ST also featured prominently in various platforms of the magazine “F”, providing another basis of support for the message of “Swiss Cities – designed for you”. This helped generate 3.74 million media contacts.