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Switzerland Tourism ST actively used influencer travel in the UK. Bloggers and Instagramers are held in particularly high regard by foodies and gastro-tourists. ST tapped into this trend and, in partnership with Zurich Tourism, invited three British influencers to the “Food Zurich” festival.
The three influencers Luxury Columnist (235,000 followers), The London Foodie (36,800 followers) and Mondomulia (67,600 followers) reported on the festival, each with a different focus. They created content about the lifestyle and luxury aspects of the festival and communicated directly with their foodie followers. The influencers made 66 posts during their trip.