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Together with Valais Promotion, Switzerland Tourism ST organised a press trip for the freeriders and journalists Alexander Vissing and Nicklas Kold Nagel.
They both write for the Danish freerider magazine Riders.dk, which is only published online. Riders.dk has a very active community of outdoors and snow sports enthusiasts. Thanks to this cooperation, ST reached targeted guests who are passionate about the snow sports segment.
Vissing and Kold Nagel spent the first day in Zermatt, before moving on to Saas-Fee and Verbier. On their trip, the journalists enjoyed not only the beautiful slopes of Valais, but they also found time for wellness and a visit to the White Fronier brewery in Martigny. They shared photos, texts and videos from their trip on social media and on Riders.dk. The information on the website attracted 8,000 readers.