uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Strong media interest
in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.
Customised marketing activities
for partners supplement Switzerland Tourism’s basic mandate.
Segment and experiential strategy
for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.
The Unspunnenfest in Polish living rooms
via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.
The cross-media campaign
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
The newly launched mobile site
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.