The promotion
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy, Key stories, Facts and figures
Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Four-Wheel-Drive, Marketing strategy, Key Account Management, Facts and figures
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Four-Wheel-Drive, Marketing strategy, Digital marketing, Facts and figures
Strong media interest
in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.
Four-Wheel-Drive, Marketing strategy, Key Media Management
Customised marketing activities
for partners supplement Switzerland Tourism’s basic mandate.
Four-Wheel-Drive, Assignment, Organisation
Segment and experiential strategy
for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.
Marketing strategy, Segmentation
The cross-media campaign
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Four-Wheel-Drive, Marketing strategy, USA
The Unspunnenfest in Polish living rooms
via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.
Four-Wheel-Drive, Marketing strategy, Poland
Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer, Marketing strategy, Tourism trend
The newly launched mobile site
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
Marketing strategy, Digital marketing
Im Fokus 2017
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