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Thanks to new technology, guest behaviour has become more mobile, short-term focused, experience-oriented and price-sensitive. The accommodation partnership with Switzerland Tourism ST allows hotels to boost their presence at events as well as in online and print media. Here, the “four pillars of marketing” also apply as a marketing model.
ST focuses on exciting stories when writing its editorial content in order to generate as much interest as possible. Here, ST uses digital platforms such as social media as well as the MySwitzerland.com/besthotels subpage, new e-marketing formats, the “Best Swiss Hotels” app and thematic accommodation brochures and specific events. More information on the accommodation partnership (German).