100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
In focus, Projects, Anniversary
Interview with Harry John
on the Grand Tour of Switzerland, in which he explains where the journey ends.
Grand Tour of Switzerland, Projects, Interview
Taking a break from daily life
is easy thanks to the Alpine hut finder.
Summer, Campaigns, Product development
My Swiss Experience
offers unforgettable experiences with locals. Easily accessible on a new platform.
Content projects, Projects, Summer campaign
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development, Winter, Projects
Marketing Key Stories
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Partnership, Content projects, Key stories
Italian influencer première
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
The region experts
ensure an exchange of information with Switzerland Tourism regarding the region network.
Content projects, Projects
LAC Lugano Arte e Cultura
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
Partner projects, Campaigns, Cities
“All you need is Pablo”
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Partner projects, Cities, Campaigns
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
A dive into the Quartier des Bains
and the multimedia Key Story provided inspiration for a visit the arts district.
Partner projects, Cities, Campaigns
Adventurous single trails
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
Partner projects, Partnership, Network
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
A different perspective
of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.
Partner projects, Projects, Anniversary
On the Anniversary Tour
through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.
Partner projects, Projects, Anniversary
Tourism posters as a testament to their time
were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.
Partner projects, Projects, Anniversary
Major support
for the Grand Tour of Switzerland: tourism service suppliers increased the visibility and strength of the brand.
Grand Tour of Switzerland, Projects
Discover Switzerland with e-mobility
with over 300 charging stations on the E-Grand Tour of Switzerland.
Grand Tour of Switzerland, Projects
The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
Projects, Hotel
The second season of “The Grand Tour”
with British TV host Jeremy Clarkson started with a journey through Switzerland.
Market topics, Grand Tour of Switzerland, UK
Mosimann’s vintage car rally
follows the tracks of top chef Anton Mosimann in his old home region.
Market topics, Grand Tour of Switzerland, UK
Michelin rewarded tyre dealers
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
Campaigns, Meetings, Grand Tour of Switzerland
Im Fokus 2017
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