This was the most successful marketing campaign in Poland’s biggest broadsheet “Gazeta Wyborcza”: nature reporter and photographer Adam Wajrak (Polish) launched a competition in partnership with Switzerland Tourism ST geared towards Polish nature lovers.

3,000 readers took part in this competition. The journey led to the Niederhorn and the Jungfrau Region. Here, the participants selected by the jury had the chance to discover together with Wajrak the pristine natural landscape and vibrant wildlife of Switzerland, including many rare species. People could also follow Wajrak live on his Facebook account. The campaign achieved eight million contacts across all channels and content. For ST, this campaign was the ideal way to market its new online platform Wildlife Watching.