Partnership
Business partners
supported Switzerland Tourism projects financially and in the form of goods and services.
Switzerland Tourism ST, with 33 offices in 26 countries, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially with goods and services. Income from sponsorships in 2017 was CHF 8 million. ST worked in cooperation with a total of 38 business partners (German).
The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.
Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets. Examples of this are BMC Media Launch, the Alpine summer with UBS or the Snow Lover campaign with Coop.
Facts and Figures
| Business partnerships | 2017 | 2016 | |
| Strategic premium partners | 4 | 5 | |
| Strategic partners | 10 | 9 | |
| Official partners | 20 | 18 | |
| Special partners | 4 | 6 | |
| Income from sponsorships | CHF m | 8.01 | 7.89 |
