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Annual Report 2017
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Partnership

Business partners

supported Switzerland Tourism projects financially and in the form of goods and services.

Switzerland Tourism ST, with 33 offices in 26 countries, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially with goods and services. Income from sponsorships in 2017 was CHF 8 million. ST worked in cooperation with a total of 38 business partners (German).

The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.

Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets. Examples of this are BMC Media Launch, the Alpine summer with UBS or the Snow Lover campaign with Coop.

Facts and Figures
Business partnerships   2017 2016
Strategic premium partners   4 5
Strategic partners   10  9
Official partners   20  18
Special partners   4  6
Income from sponsorships CHF m 8.01 7.89

Find out more about:

  • Partnership
  • Network
  • Facts and figures

Strategic premium partners

The trade association of the Swiss hotel industry
hotelleriesuisse.ch

Train travel
sbb.ch

The airline of Switzerland
swiss.com

Financial services
ubs.com
(until 31.03.2018)

Strategic partners

American Express in Switzerland
americanexpress.ch

Performance bikes
bmc-switzerland.com

Home of Swiss chocolate since 1819
cailler.ch

Retail and wholesale trade
coop.ch

Car rental
europcar.ch

Gateway to the Alps
flughafen-zuerich.ch

Exquisite Swiss biscuit specialities
kambly.com

Mobile communications
salt.ch
(from 01.10.2017)

Switzerland Cheese Marketing
schweizerkaese.ch

SWISS ARMY KNIVES | WATCHES | TRAVEL GEAR
victorinox.com

Official partners

appenzellerbier.ch

gastrosuisse.ch

gubelin.com

swisstravelcenter.ch

hero.ch
(from 01.01.2018)

hertz.ch

holycow.ch

intersportrent.ch

kirchhofer.com

grimselstrom.ch
(until 31.12.2017)

landquartfashionoutlet.ch

lesambassadeurs.ch

mammut.com
(until 31.12.2017)

nikon.ch
(until 31.12.2017)

odlo.com
(from 01.01.2018)

suva.ch
(from 01.11.2017)

swisscom.ch
(until 30.09.2017)

swisseducation.com

swiss-ski-school.ch

swissinfo.ch

swissrent.com

swisswine.ch
(from 01.01.2018)

visana.ch

This contribution comes under the subject of Network . Find out more:

Swiss winter magic at lunch

in the 185 staff and self-service restaurants of Coop and the SV Group.

Getting from Milan to Switzerland’s cities

is just a short hop for design lovers since the opening of the new Gotthard Base Tunnel.

Cheese Production Assistant

wanted. This is how UBS and Switzerland Tourism kicked off their Alpine Summer campaign.

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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This is the Annual Report 2017. You will find the Annual Report 2021 here.

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