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The Executive Board of Switzerland Tourism ST elected Martin Nydegger (German) as the new CEO in September 2017. The election was confirmed by the Federal Council. “Based on his international tourism experience, his strategic expertise and cosmopolitan spirit, not to mention an element of continuity, he is the right person to take ST successfully into a new era,” commented ST President Jean-François Roth.
The election of a new CEO was necessary following the announced departure of Jürg Schmid (German) after 18 years of service at the end of 2017. Martin Nydegger has been a member of the Executive Management Team of Switzerland Tourism since 2008 and is in charge of Business Development. Prior to this, he headed the ST office in Amsterdam for three years and served as director of the Engadin Scuol tourism organisation for six years.