For the second time, the magazine “SWISSmag” is relying on user-generated content, from readers. The magazine presented a four-page spread with beautiful holiday memories of Switzerland that Czech users have. The photo selection comes from Facebook, Instagram and Twitter – they can be found easily with the hashtags used by the users: #MojeSvycarsko (MySwitzerland) or #inLOVEwithSWITZERLAND.

The premium magazine produced by Switzerland Tourism ST, the Switzerland – Czech Republic Chamber of Commerce and SLIM Media called “SWISSmag” had a print run of 7,000 copies and generated 17,500 media contacts in the Czech Republic and Slovakia. The magazine is distributed through its own channels. The main topic of this issue was the winter campaign 2017/2018.