All contributions - Switzerland Tourism

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

In focus, Campaigns

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

In focus, Network, Market research

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

In focus, Market topics

Campaigns
8 Beiträge

Summer on two wheels

The 2018 summer campaign focused on cycling. And as the figures show, the high-precision marketing proved successful.

Summer, Campaigns

824 meetings

In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.

Campaigns, Meetings, Facts and figures

Winter holidays with an upgrade

The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.

Campaigns, Winter, Facts and figures

Children on the slopes

Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.

Campaigns, Winter

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Partnership, Campaigns, Cities, Hotel

Cities campaign

With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.

Campaigns, Cities, Facts and figures

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

In focus, Campaigns

Winter at first hand

Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.

Winter, Market topics

Network
14 Beiträge

Raiffeisen reaffirms its commitment

New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.

Partnership, Network, Partner projects

Alpine passes just for cyclists

Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.

Partnership, Product development, Network

Short breaks for stopover passengers

SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.

Partnership, Product development, Projects

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

Membership, Network, Facts and figures

A gathering of the tourism sector

A total of 1,270 industry experts gathered for Switzerland Vacation Day 2018, the biggest tourist marketing event. This year’s motto was “Sell it!”.

Membership, Network

Influencers for Victorinox

Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.

Partner projects, Marketing strategy, Projects

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Partnership, Campaigns, Cities, Hotel

“CONCORDIA” family campaign

As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.

Partnership, Market topics, Market Switzerland

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

In focus, Network, Market research

New faces, new journey

A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.

Partnership, Product development, Grand Tour of Switzerland, Projects

Business partners

42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.

Partnership, Network, Facts and figures

Regional partner investment

13 regional partners invested a total of CHF 11.7 million in joint marketing activities.

Partnership, Network, Facts and figures

The cross-sectoral tourism network

In cross-sectoral tourism, the network is the basis for Switzerland Tourism's success.

Network, Organisation

The Switzerland Tourism Council

Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.

Membership, Network

Market topics
26 Beiträge

Development of accommodation for 2018

Figures for overnight stays in hotels and supplementary accommodation are pleasing, but there is still cause for concern about the Alpine region.

Market topics, Organisation

Conquering North America by bike

Switzerland Tourism notched up nearly 42 million contacts with free rental bikes as part of its summer campaign in the United States and Canada.

Market topics

Rhine Falls the reward for Asian employees

Insurer AIA once again enlisted the services of Switzerland Tourism for an incentive trip.

Market topics

For Russian nature lovers

The Swiss outdoors has plenty of variety to offer in summer, as 36 Russian travel experts discovered.

Market topics

Global marketing report

In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

Market topics, Organisation

Overnight hotel stays 2018

US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.

Market topics, Hotel overnight stays

Journalists from across the world

Around 100 international journalists took part in nine media trips, each one organised around a particular theme.

Four-Wheel-Drive, Market topics, Marketing strategy

Swiss avant-garde in Saudi Arabia

Switzerland Tourism staged the first fashion show in Saudi Arabia that men and women were able to attend together.

Market topics

Swiss presence at the London Bike Show

The UK’s biggest cycling exhibition was a chance to showcase Switzerland as a paradise for cyclists.

Market topics

Switzerland, a work of art

Switzerland Tourism showcased Switzerland’s cultural variety at ARCOmadrid, where it was the only tourist organisation in attendance.

Market topics

“CONCORDIA” family campaign

As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.

Partnership, Market topics, Market Switzerland

Trade event in Brazil

In Rio de Janeiro, 37 tour operators gathered at a trade and media event to launch the winter season 2018/2019.

Market topics

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

In focus, Market topics

Saint Bernards in Australia

More and more Australian guests are enjoying the Swiss winter. Three Saint Bernard dogs set the scene at the Snow Travel Expo.

Market topics

Biking with Jolanda Neff

The triple Mountain Bike World Cup champion supported the Polish campaign to promote Switzerland as a biking destination.

Market topics

Swiss Winter Lounge in Italy

For a period of two months, Italians had a chance to experience wintry St. Moritz in the Swiss Winter Lounge above the rooftops of Milan.

Market topics

Social media in Korean

Hongchul Roh is a prominent fan of Switzerland. Thanks to his wide social media reach, the plentiful snow in Switzerland was also very visible in Korea.

Market topics

Environmentally friendly travel

The film “Powder Express” and an article in Sweden’s biggest ski magazine focused on environmentally friendly, relaxing train journeys in Switzerland.

Market topics

Magazine for luxury travellers

Switzerland Tourism reached out to potential guests from Austria with a luxury magazine.

Market topics

40 million Japanese households

Thanks to the communication capabilities of the broadcaster BS12, for three months Switzerland was visible not just on TV, but also on a broad range of other Japanese media channels.

Market topics

48 hours of networking on the train

Time and again, Switzerland Tourism produces surprising new ideas to win over the top travel buyers in India to the “Switzerland Travel Experience”.

Market topics

Swiss chic in Beijing

Since October 2018, the Swiss Alpine Suite in the Beijing luxury Hotel Éclat has been advertising Switzerland as a holiday destination to the local high society.

Market topics