Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Storytelling in tourism
Marketing Key Stories are multi-media stories told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Influencers for Victorinox
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.
Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
In focus 2018
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.