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Annual Report 2018
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2018?

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Organisation

Challenges

The sharing economy, instagrammability and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Sharing Economy

Platforms like Uber, AirBnB or booking.com owe their success to the perfect integration of technology...

Instagrammability

56% of millennials have already posted content on social media during their holidays. One reason...

Let’s spend some time together

In recent years, the aspect of "family and friendship time" has been massively...

Fall in skier days

The “dynamic pricing” of ski tickets sparked plenty of debate within the tourism sector and among the general public...

Overtourism

The Diversification Strategy of Switzerland Tourism ST is the most effective means against...

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  • Organisation
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Read other stories

The Switzerland Tourism organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.

2018: onwards and upwards

We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector

Standards for influencers

Influencer management is a key element of Switzerland Tourism’s marketing mix.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
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