Market topics

Overnight hotel stays 2018

US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.

 

PRIORITY MARKETS ACTIVE MARKETS STRATEGIC GROWTH MARKETS
78.8% (30,573,279) of overnight stays in the Swiss hotel sector 9.7% (3,766,448) of overnight stays in the Swiss hotel sector 6.0% (2,344,279) of overnight stays in the Swiss hotel sector
Benelux, Germany, Greater China (with Taiwan and Hong Kong), France, Italy, Switzerland, USA, UK (with Ireland) Australia (with New Zealand and Oceania), Brazil, Japan, Canada, South Korea, the Nordic countries (Denmark, Finland, Norway, Sweden), Austria, Poland, Spain, Russia, Czech Republic Gulf states, India, Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)
* ( ) Mandated staff. Scroll down for the key figures. Source: Federal Statistical Office (FSO)

Switzerland Tourism ensures that Switzerland as a holiday destination is represented 365 days a year, with 33 offices in 26 countries and grouped together in 22 markets. Local employees are familiar with the cultural and economic conditions in their region. They also have an extensive network and keep their finger firmly on the pulse of the country in question through their marketing activities.