Chatting with the guurus
Switzerland Tourism is extending the service times for live chat using innovative start-up technology.
Alpine passes just for cyclists
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Short breaks for stopover passengers
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
Influencers for Victorinox
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
New faces, new journey
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
An unusual “travel warning”
Short films showing the surprising effects of the Grand Tour of Switzerland on travellers generated over 1.9 million views.
In focus 2018
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.