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Summer on two wheels
The 2018 summer campaign focused on cycling. And as the figures show, the high-precision marketing proved successful.
Summer, Campaigns
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824 meetings
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Campaigns, Meetings, Facts and figures
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Winter holidays with an upgrade
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Campaigns, Winter, Facts and figures
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Children on the slopes
Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.
Campaigns, Winter
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Pop-up hotels
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Partnership, Campaigns, Cities, Hotel
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Cities campaign
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Campaigns, Cities, Facts and figures
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Autumn cuts loose
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
In focus, Campaigns
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Winter at first hand
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
Winter, Market topics