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The 2018 summer campaign focused on cycling. And as the figures show, the high-precision marketing proved successful.
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Facts and figures
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Facts and figures
Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotel
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Facts and figures
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
