Summer on two wheels
The 2018 summer campaign focused on cycling. And as the figures show, the high-precision marketing proved successful.
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Winter holidays with an upgrade
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Children on the slopes
Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Autumn cuts loose
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
Winter at first hand
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
In focus 2018
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.