Development of accommodation for 2018
Figures for overnight stays in hotels and supplementary accommodation are pleasing, but there is still cause for concern about the Alpine region.
Market topics, Organisation
Conquering North America by bike
Switzerland Tourism notched up nearly 42 million contacts with free rental bikes as part of its summer campaign in the United States and Canada.
Market topics
Rhine Falls the reward for Asian employees
Insurer AIA once again enlisted the services of Switzerland Tourism for an incentive trip.
Market topics
For Russian nature lovers
The Swiss outdoors has plenty of variety to offer in summer, as 36 Russian travel experts discovered.
Market topics
Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
Overnight hotel stays 2018
US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.
Market topics, Hotel overnight stays
Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Swiss avant-garde in Saudi Arabia
Switzerland Tourism staged the first fashion show in Saudi Arabia that men and women were able to attend together.
Market topics
Swiss presence at the London Bike Show
The UK’s biggest cycling exhibition was a chance to showcase Switzerland as a paradise for cyclists.
Market topics
Switzerland, a work of art
Switzerland Tourism showcased Switzerland’s cultural variety at ARCOmadrid, where it was the only tourist organisation in attendance.
Market topics
“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Partnership, Market topics, Market Switzerland
Trade event in Brazil
In Rio de Janeiro, 37 tour operators gathered at a trade and media event to launch the winter season 2018/2019.
Market topics
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.
In focus, Market topics
Saint Bernards in Australia
More and more Australian guests are enjoying the Swiss winter. Three Saint Bernard dogs set the scene at the Snow Travel Expo.
Market topics
Biking with Jolanda Neff
The triple Mountain Bike World Cup champion supported the Polish campaign to promote Switzerland as a biking destination.
Market topics
Swiss Winter Lounge in Italy
For a period of two months, Italians had a chance to experience wintry St. Moritz in the Swiss Winter Lounge above the rooftops of Milan.
Market topics
Social media in Korean
Hongchul Roh is a prominent fan of Switzerland. Thanks to his wide social media reach, the plentiful snow in Switzerland was also very visible in Korea.
Market topics
Environmentally friendly travel
The film “Powder Express” and an article in Sweden’s biggest ski magazine focused on environmentally friendly, relaxing train journeys in Switzerland.
Market topics
Magazine for luxury travellers
Switzerland Tourism reached out to potential guests from Austria with a luxury magazine.
Market topics
40 million Japanese households
Thanks to the communication capabilities of the broadcaster BS12, for three months Switzerland was visible not just on TV, but also on a broad range of other Japanese media channels.
Market topics
48 hours of networking on the train
Time and again, Switzerland Tourism produces surprising new ideas to win over the top travel buyers in India to the “Switzerland Travel Experience”.
Market topics
Swiss chic in Beijing
Since October 2018, the Swiss Alpine Suite in the Beijing luxury Hotel Éclat has been advertising Switzerland as a holiday destination to the local high society.
Market topics
Family day in Prague
Every spring, the city of Prague organises a large festival for families, and Switzerland Tourism takes part too.
Market topics
Grüezi Germany
Switzerland Tourism toured Germany with 33 partners and the comedy duo Lapsus.
Market topics
Around Switzerland in a Tesla
“National Geographic Traveler” France sent a writer on an E-Grand Tour of Switzerland.
Market topics
Winter at first hand
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
Winter, Market topics
In focus 2018
/