Autumn cuts loose
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
In focus, Campaigns
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
In focus, Network, Market research
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.
In focus, Market topics
The 2018 summer campaign focused on cycling. And as the figures show, the high-precision marketing proved successful.
Summer, Campaigns
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Campaigns, Meetings, Facts and figures
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Campaigns, Winter, Facts and figures
Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.
Campaigns, Winter
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Partnership, Campaigns, Cities, Hotel
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Campaigns, Cities, Facts and figures
The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.
In focus, Campaigns
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
Winter, Market topics
New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.
Partnership, Partner projects, Network
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Partnership, Product development, Network
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
Partnership, Product development, Projects
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Membership, Network, Facts and figures
A total of 1,270 industry experts gathered for Switzerland Vacation Day 2018, the biggest tourist marketing event. This year’s motto was “Sell it!”.
Membership, Network
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Partnership, Campaigns, Cities, Hotel
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Partnership, Market topics, Market Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
In focus, Network, Market research
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
Partnership, Product development, Grand Tour of Switzerland, Projects
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Partnership, Network, Facts and figures
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Partnership, Network, Facts and figures
In cross-sectoral tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Membership, Network
Figures for overnight stays in hotels and supplementary accommodation are pleasing, but there is still cause for concern about the Alpine region.
Market topics, Organisation
Switzerland Tourism notched up nearly 42 million contacts with free rental bikes as part of its summer campaign in the United States and Canada.
Market topics
Insurer AIA once again enlisted the services of Switzerland Tourism for an incentive trip.
Market topics
The Swiss outdoors has plenty of variety to offer in summer, as 36 Russian travel experts discovered.
Market topics
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.
Market topics, Hotel overnight stays
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Switzerland Tourism staged the first fashion show in Saudi Arabia that men and women were able to attend together.
Market topics
The UK’s biggest cycling exhibition was a chance to showcase Switzerland as a paradise for cyclists.
Market topics
Switzerland Tourism showcased Switzerland’s cultural variety at ARCOmadrid, where it was the only tourist organisation in attendance.
Market topics
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Partnership, Market topics, Market Switzerland
In Rio de Janeiro, 37 tour operators gathered at a trade and media event to launch the winter season 2018/2019.
Market topics
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.
In focus, Market topics
More and more Australian guests are enjoying the Swiss winter. Three Saint Bernard dogs set the scene at the Snow Travel Expo.
Market topics
The triple Mountain Bike World Cup champion supported the Polish campaign to promote Switzerland as a biking destination.
Market topics
For a period of two months, Italians had a chance to experience wintry St. Moritz in the Swiss Winter Lounge above the rooftops of Milan.
Market topics
Hongchul Roh is a prominent fan of Switzerland. Thanks to his wide social media reach, the plentiful snow in Switzerland was also very visible in Korea.
Market topics
The film “Powder Express” and an article in Sweden’s biggest ski magazine focused on environmentally friendly, relaxing train journeys in Switzerland.
Market topics
Switzerland Tourism reached out to potential guests from Austria with a luxury magazine.
Market topics
Thanks to the communication capabilities of the broadcaster BS12, for three months Switzerland was visible not just on TV, but also on a broad range of other Japanese media channels.
Market topics
Time and again, Switzerland Tourism produces surprising new ideas to win over the top travel buyers in India to the “Switzerland Travel Experience”.
Market topics
Since October 2018, the Swiss Alpine Suite in the Beijing luxury Hotel Éclat has been advertising Switzerland as a holiday destination to the local high society.
Market topics
Every spring, the city of Prague organises a large festival for families, and Switzerland Tourism takes part too.
Market topics
Switzerland Tourism toured Germany with 33 partners and the comedy duo Lapsus.
Market topics
“National Geographic Traveler” France sent a writer on an E-Grand Tour of Switzerland.
Market topics
Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.
Winter, Market topics
Figures for overnight stays in hotels and supplementary accommodation are pleasing, but there is still cause for concern about the Alpine region.
Market topics, Organisation
Overtourism was one of several trends for the tourism sector to address in 2018.
Organisation, Challenges
Key role of Switzerland Tourism: the implementation of strategies for adaptation to guarantee nationwide prosperity from tourism.
Organisation, Mission
From daily spending to the development of overnight hotel stays – test your knowledge about tourism here.
Organisation
The fall in skier days was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.
Organisation, Challenges
Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.
Organisation, Challenges
The Instagram potential was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.
Organisation, Challenges
The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.
Organisation, Challenges
Switzerland Tourism is extending the service times for live chat using innovative start-up technology.
Organisation, Projects
The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.
Organisation, Challenges
We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector
Organisation, Vision
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
In 2018, Switzerland Tourism won many plaudits from the sector, scooping 36 awards in 12 markets. Here are the top awards.
Organisation
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.
Organisation
Names, Organisation
Names, Organisation
In cross-sectoral tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Names, Organisation
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Four-Wheel-Drive, Marketing strategy, Digital marketing
Marketing Key Stories are multi-media stories told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Marketing strategy
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.
Four-Wheel-Drive, Marketing strategy, Key Media Management
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Four-Wheel-Drive, Marketing strategy, Key Account Management
Good stories created plenty of buzz around the Swiss hotel industry.
Marketing strategy, Hotel
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Four-Wheel-Drive, Marketing strategy, Facts and figures
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy, Segmentation
Switzerland Tourism is extending the service times for live chat using innovative start-up technology.
Organisation, Projects
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Partnership, Product development, Network
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
Partnership, Product development, Projects
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
Partnership, Product development, Grand Tour of Switzerland, Projects
Short films showing the surprising effects of the Grand Tour of Switzerland on travellers generated over 1.9 million views.
Grand Tour of Switzerland
On the financial statements 2018
Financial statements
Financial statements
Financial statements
Financial statements
Financial statements, Facts and figures