For some years now, Switzerland Tourism ST has had its own stand at Prague’s Family Day (Czech Republic). The event is connected to International Children’s Day, which is on 1 June.

For the first time, Interhome was at our stand as a partner. That is no coincidence, as according to Tourism Monitor Switzerland, almost half of all Czech guests stay in a holiday apartment (managed commercially or non-commercially).


Which sports activity did the Czech visitors surveyed cite most frequently?

  1. Alpine mountaineering and climbing
  2. Swimming
  3. Hiking (minimum two hours)
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In the survey for TMS 2017, 56.9% of Czech visitors cited “Hiking (minimum two hours)”, making it the most popular sports activity, followed by “Swimming” (27.2%) and “Alpine mountaineering and climbing” (16.8%).

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A record turnout of more than 6,000 visitors made their way through the various stands. ST presented Switzerland as a perfect destination for family holidays: Tell’s apple shooting and a milking robot ensured plenty of fun. Details of the summer campaign “Nature wants you back – on your bike.”, as well as maps and brochures of individual destinations, were handed out to inspire visitors. They also had the chance to take part in an Interhome competition and win the main prize of a week in a holiday apartment.