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Partnership

Regional partner investment

13 regional partners invested a total of CHF 11.7 million in joint marketing activities.

Switzerland Tourism ST has offices in 22 markets, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important country offices.

In 2018, 13 regional and destination partners as well as other Swiss service suppliers teams up with ST to invest CHF 26.5 million in joint marketing activities. Examples of these activities include the “Grüezi Deutschland” tour with 33 partners and the London Bike Show with main partners Made in Bern, Valais/Wallis Promotion and Ticino Turismo.

The membership platform “ST hands-on” lists all the planned activities with information on costs and how to get involved. The tourism regions are generally the key cooperation and coordination partners.

Facts and figures
Sector partnerships   2018 2017
Number of regional partners   13 13
Investments by regional partners CHF m 11.7 12.5
Investments by the industry overall CHF m 26.5 27.2

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Business partners

42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.

The Switzerland Tourism organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.

Global marketing report

In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

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This is the Annual Report 2018. You will find the Annual Report 2021 here.

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