Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Switzerland Tourism ST has offices in 22 markets, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important country offices.
In 2018, 13 regional and destination partners as well as other Swiss service suppliers teams up with ST to invest CHF 26.5 million in joint marketing activities. Examples of these activities include the “Grüezi Deutschland” tour with 33 partners and the London Bike Show with main partners Made in Bern, Valais/Wallis Promotion and Ticino Turismo.
The membership platform “ST hands-on” lists all the planned activities with information on costs and how to get involved. The tourism regions are generally the key cooperation and coordination partners.
Facts and figures
|Number of regional partners||13||13|
|Investments by regional partners||CHF m||11.7||12.5|
|Investments by the industry overall||CHF m||26.5||27.2|