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Anyone taking the the Grand Tour of Switzerland by car or motorcycle may find there are hidden dangers in the stunning scenery. Seven short films with tongue-in-cheek travel warnings show what these dangers are. The videos were produced for a special campaign by the Grand Tour of Switzerland Association in conjunction with Switzerland Tourism ST and partners Mazda and Harley Davidson.
Altogether, the seven short films were viewed a total of 1.9 million times on YouTube. The travel warnings could also be viewed on social media channels, news portal such as “Tages-Anzeiger” and “Le Matin” and screens at fuel stations and on public transport. The result was just under 35.9 million contacts. Around 22,400 people took part in the accompanying competition, while there were 9,300 new subscribers to the ST newsletter.