Raiffeisen reaffirms its commitment
New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.
Partnership, Partner projects, Network
Alpine passes just for cyclists
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Partnership, Product development, Network
Short breaks for stopover passengers
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
Product development, Partnership, Projects
Members benefit
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Membership, Network, Facts and figures
A gathering of the tourism sector
A total of 1,270 industry experts gathered for Switzerland Vacation Day 2018, the biggest tourist marketing event. This year’s motto was “Sell it!”.
Membership, Network
Influencers for Victorinox
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
Pop-up hotels
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Partnership, Campaigns, Cities, Hotel
“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Partnership, Market topics, Market Switzerland
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
In focus, Network, Market research
New faces, new journey
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
Product development, Partnership, Grand Tour of Switzerland, Projects
Business partners
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Partnership, Network, Facts and figures
Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Partnership, Network, Facts and figures
The cross-sectoral tourism network
In cross-sectoral tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Membership, Network
In focus 2018
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