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Annual Report 2018
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Assignment

Customised marketing activities

Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.

Switzerland Tourism ST is a corporation under public law. The federal mandate stipulates that all service suppliers in the Swiss tourism sector should benefit from its marketing activities. ST ensures this is the case with a large number of measures and platforms. These include the global market and media presence of ST representation offices in 22 markets and the provision of information to guests via MySwitzerland.com. ST also promotes quality development and ensures the transfer of know-how within the sector.

Cooperation with Swiss partners

ST’s partnership model enables it to offer service suppliers customised marketing activities that go beyond its basic mandate. Here, ST relies on partners willing and able to enter into cooperations with the aim of being able to achieve the best possible result for both sides.

Find out more about:

  • Assignment
  • Four-Wheel-Drive
  • Organisation

Promotion

Basic mandate

Marketing consultation for Swiss providers

Films and ads

Images

Switzerland magazine

“Best of...” brochure

Travel tips

Generic promotion

Trade fair stand/basic presence

Activity reporting

Central service package (campaign partnership)

Content integration

Key story

Cross-market activities

Service package market (key partner package market)

Flyers and inserts

Regional/destination brochures

Single-theme magazines

Advertisements

Events

Trade fairs

TV soaps

Out of home presence

Additional presence / “ST hands-on”

Additional promotions

Live events

Individual attendance at trade fairs

Digital Marketing

Basic mandate

Swiss provider consultation

Basic digital marketing presence

MyS.com website

Region and destination descriptions

Search engine optimisation and marketing

Data analysis

Events calendar

Digital content: hiking, sights, top attractions, etc.

Newsletter content

Social media content

Switzerland content on third-party platforms

Generic mobile apps

Holiday apartment platform

YouTube Channel

Central service package (campaign partnership)

Paid social media

Banners on MyS.com

Waves of offers

Experience tips

Service package market (key partner package market)

Presence on third-party platforms

MyS.com: landing pages

Dedicated supplement in local ST newsletter

Dedicated social media activites

Key Media Management

Basic mandate

Swiss provider consultation

Inviting and accrediting media and influencers

Media reporting

Media customer relationship manage-ment

Information distribution to media

Media conferences and media events

Preparation and distribution of press releases

Media Corner on MyS.com

International media trips

B2B Twitter channel

PRIX BIENVENU

Central service package (campaign partnership)

Editorial integration of key stories

Presence at media conferences in Switzerland

Service package market (key partner package market)

Media events

Media and influencer trips

Press releases

Additional presence / “ST hands-on”

Influencer summit (host)

Special media events

Key Account Management

Basic mandate

Swiss provider consultation

Product development

Management of global accounts

Educational trips

Switzerland Travel Mart

Snow Travel Mart Switzerland

E-learning programme

Operator customer relationship management

Service package market (key partner package market)

Sales calls

Workshops

Switzerland Travel Experience

Integration into KAM programmes

Educational trips

Additional presence / “ST hands-on”

Workshops

Switzerland Travel Experience

Switzerland Travel Mart

Snow Travel Mart Switzerland

General

Basic mandate

Swiss provider consultation

Switzerland Vacation Day

ST market presence

Contact Switzerland

Mailinghouse

Q-programme

Business development

stnet.ch

Branding incl. usage rights

Content management

Market research

Photos/film editing and distribution

swiss-image.ch

Video library

Annual report and general assembly

Marketing to Swiss abroad

Expat marketing

Switzerland Tourism Council

Cross-marketing day

BD inspiration day

Access to reporting tools

Central service package (campaign partnership)

Campaign reporting

Meetings (key partner days)

Content preparation and translations

Service package market (key partner package market)

Account managers

Individual partner reporting

Additional presence / “ST hands-on”

“ST hands-on”

Switzerland Vacation Day participation

Strategic partner platforms

Business development

Read other stories

Key Media Management

In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.

Promotion

Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.

Key Account Management

Maintaining relationships with tour operators is vital, particularly in long-haul markets.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

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This is the Annual Report 2018. You will find the Annual Report 2021 here.

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