Partnership
Business partners
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Switzerland Tourism ST, with 33 offices in 22 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially with goods and services. Income from sponsorships in 2018 was CHF 8.23 million. ST worked in cooperation with a total of 42 business partners (German).
The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.
Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets. Examples of this are Coop Ride the Alps, Raiffeisen cableway promotion or the Influencer campaign with Victorinox.
Facts and Figures
| Business partnerships | 2018 | 2017 | |
| Strategic premium partners | 4 | 4 | |
| Strategic partners | 11 | 10 | |
| Official partners | 22 | 20 | |
| Special partners | 5 | 4 | |
| Income from sponsorships | CHF m | 8.23 | 8.01 |
