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Annual Report 2018
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Partnership

Business partners

42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.

Switzerland Tourism ST, with 33 offices in 22 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially with goods and services. Income from sponsorships in 2018 was CHF 8.23 million. ST worked in cooperation with a total of 42 business partners (German).

The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.

Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets. Examples of this are Coop Ride the Alps, Raiffeisen cableway promotion or the Influencer campaign with Victorinox.

Facts and Figures
Business partnerships   2018 2017
Strategic premium partners   4 4
Strategic partners   11  10
Official partners   22  20
Special partners   5  4
Income from sponsorships CHF m 8.23 8.01

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Strategic fermium partners

The trade association of the Swiss hotel industry
hotelleriesuisse.ch

Financial services
Raiffeisen.ch

Train travel
sbb.ch

The airline of Switzerland
swiss.com

Strategic partners

American Express in Switzerland
americanexpress.ch

Home of Swiss chocolate since 1819 cailler.ch

Since 1936 in Switzerland
coca-cola.ch

Retail and wholesale trade coop.ch

Car rental europcar.ch

Gateway to the Alps flughafen-zuerich.ch

Exquisite Swiss biscuit specialities kambly.com

Mobile communications salt.ch

Switzerland Cheese Marketing schweizerkaese.ch

#FeelLimitless
valser.ch

SWISS ARMY KNIVES | WATCHES | TRAVEL GEAR victorinox.com

Official partners

appenzellerbier.ch

bmc-switzerland.com

bookfactory.ch

gastrosuisse.ch

gubelin.com

swisstravelcenter.ch

hero.ch
(from 01.01.2018)

hertz.ch

holycow.ch

intersportrent.ch

kirchhofer.com

landquartfashionoutlet.ch

lesambassadeurs.ch

mammut.com

odlo.com
(from 01.01.2018)

suva.ch

swisseducation.com

swiss-ski-school.ch

swissinfo.ch

swissrent.com

swisswine.ch
(from 01.01.2018)

visana.ch

Read other stories

“CONCORDIA” family campaign

As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.

Influencers for Victorinox

Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.

The Switzerland Tourism organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

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This is the Annual Report 2018. You will find the Annual Report 2019 here.

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