What German visitors want
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
In focus, Market topics, Germany
A new hiking study shows that people find they can relax while hiking.
Summer, In focus, Campaigns
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
In focus, Digital marketing, MySwitzerland.com
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
In focus, Campaigns, Meetings
The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
Campaigns, Winter
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
Switzerland Tourism has refocused the Switzerland destination brand and is now translating it into a new campaign concept.
Campaigns, Marketing strategy
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Summer, Campaigns, Market topics, Southeast Asia
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Summer, Campaigns, Market topics
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Summer, Cities, Market topics
Switzerland’s cities attracted large numbers of visitors in 2019.
Campaigns, Cities, Market topics
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
Campaigns, Winter, Partner projects
A new hiking study shows that people find they can relax while hiking.
Summer, In focus, Campaigns
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
Jeunesse Global organised the biggest incentive trip in the history of Swiss tourism in 2019.
Campaigns, Meetings
Alongside incentive trips, the key topic in the meetings sector for 2019 was destination weddings.
Campaigns, Meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
In focus, Campaigns, Meetings
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Membership, Network
13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.
Partnership, Network
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Partnership, Network, Market topics
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
Partnership, Network, Hotel
What’s your winter type? This question directed Coca-Cola fans to think about winter sports.
Partnership, Network
From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners.
Product development, Network
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
Campaigns, Winter, Partner projects
For the first time, special national areas of conservation are to be put on display to tourists.
Four-Wheel-Drive, Partner projects
“Tourism for the 21st Century”: American Roger Brooks opened Switzerland Vacation Day 2019 with this keynote address.
Membership, Network
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
Partnership, Network, Facts and figures
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Membership, Network
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Stories about K-Pop band “Red Velvet” are extremely popular. The singers have been the new ambassadors for Switzerland in the Korean market since 2019.
Market topics
One of the most popular soap operas in India came to Switzerland to shoot – thanks to contacts established years ago with Switzerland Tourism’s regional office.
Market topics
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
In focus, Market topics, Germany
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Market topics
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Four-Wheel-Drive, Market topics, Marketing strategy, Digital marketing
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Summer, Campaigns, Market topics, Southeast Asia
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Summer, Campaigns, Market topics
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Summer, Cities, Market topics
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Partnership, Network, Market topics
Switzerland’s cities attracted large numbers of visitors in 2019.
Campaigns, Cities, Market topics
The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.
Product development, Market topics
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
More overnights than in 2019 have never been registered in Switzerland.
Market topics, Hotel overnight stays
From daily spending to the development of overnight hotel stays – test your knowledge about tourism here.
Organisation, Market research
In 2019, Switzerland Tourism ST received much praise from the industry, winning 25 awards in six markets and a World Travel Award. Here are the top awards.
Organisation
Switzerland Tourism is playing an increasingly important role in ensuring a balanced and sustainable tourism development in Switzerland.
Organisation
The foundations have been laid: we have refocused the brand, given ourselves a digital make-over and introduced new forms of tourism.
Organisation
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Main issues in tourism
Every trip leaves digital traces that can be used for targeted marketing.
Main issues in tourism
The demand for services in the field of health and beauty in tourism is growing.
Main issues in tourism
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Main issues in tourism
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Main issues in tourism
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.
Organisation
The most important key indicators for the year at a glance.
Organisation, figures for 2019
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Main issues in tourism
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
Names, Organisation
Names, Organisation
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Names, Organisation
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
Maintaining relationships with tour operators is vital, particularly in the long-haul markets.
Four-Wheel-Drive, Marketing strategy
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy
Switzerland Tourism has refocused the Switzerland destination brand and is now translating it into a new campaign concept.
Campaigns, Marketing strategy
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Market topics
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Four-Wheel-Drive, Market topics, Marketing strategy, Digital marketing
An additional 320,000 hotel overnight stays are triggered by the most important sales event of the domestic tourism industry.
Four-Wheel-Drive, Marketing strategy
For the first time, special national areas of conservation are to be put on display to tourists.
Four-Wheel-Drive, Partner projects
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy, Segmentation
The Grand Tour of Switzerland association launched its first cooperation with Spotify as part of an integrated campaign. 16 local radio stations took part.
Grand Tour of Switzerland, Projects
From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners.
Product development, Network
The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.
Product development, Market topics
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
On the financial statements 2019
Financial statements
Financial statements
Financial statements
Financial statements
Financial statements, Facts and figures