The media trips organized by Switzerland Tourism ST took them to the regions of Valais, Graubünden, Lucerne, Lake Geneva, Ticino, Fribourg, Jura Three Lakes Region, Zurich and Lucerne-Lake Lucerne. The largest trip with 31 journalists took them to the Fête de Vignerons in the Lake Geneva area.

Overview international media trips
Press trip theme Number of journalists Markets involved Destinations
Upgrade your winter: far from hurly-burly 7 Greater China, Ukraine (Watchlist market), France, United Kingdom, Czech Republic, Poland Valais: Arolla, Lötschental
Glacier Express: Excellence Class 11 Australia, Austria, Greater China, Czech Republic, Japan, Benelux, Poland, SEA, Korea (Rep.), Ukraine (Watchlist market), North America St. Moritz, Zermatt
Grand Train Tour 9 Austria, North America, Greater China, Czech Republic, SEA, Benelux, Korea (Rep.), United Kingdom, Ukraine (Watchlist market) Lucerne, Grindelwald, Montreux, Chur
Active in the city 6 Greater China, Ukraine (Watchlist market), Australia, Slovakia (Watchlist market), Japan, Austria Geneva, Neuchâtel, Lucerne
Fête des Vignerons 44
(31 Journalists/13 Tour Operators)
Australia, Austria, North America, Greater China, Czech Republic, Germany, France, India, Israel (Watchlist market), Japan, Benelux, Poland, Russia, Korea (Rep.), Spain, Sweden, SEA, United Kingdom, Ukraine (Watchlist market) Lake Geneva Region (Montreux-Vevey, Lausanne, Glacier 3000)
Hiking in style 6 Czech Republic, Ukraine (Watchlist market), Australia, North America, Korea (Rep.), Russia Locarno, Lenzerheide
Discover the exclusive sides of Switzerland 6 Austria, Czech Republic, Benelux, Ukraine (Watchlist market), North America Grindelwald, Zermatt
Swiss food & wine 6 India, Poland, Russia, Czech Republic, Germany Fribourg, Jura
Cultural autumn in the Swiss cities 9 Australia, Czech Republic, North America, Ukraine (Watchlist market), Greater China, Austria, Germany, Russia, India Zurich, Fribourg, Lausanne