“Kids4Free” attracts winter guests
The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
Campaigns, Winter
China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
A brand for Switzerland
Switzerland Tourism has refocused the Switzerland destination brand and is now translating it into a new campaign concept.
Campaigns, Marketing strategy
The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Summer, Campaigns, Market topics, Southeast Asia
Swiss summer pops up in Italy
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Summer, Campaigns, Market topics
Window on another world
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Summer, Cities, Market topics
Cities campaign
Switzerland’s cities attracted large numbers of visitors in 2019.
Campaigns, Cities, Market topics
Making winter more convenient than ever
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
Campaigns, Winter, Partner projects
Hiking to fight stress
A new hiking study shows that people find they can relax while hiking.
In focus, Summer, Campaigns
Wine tourism
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
Jeunesse Global incentive trip
Jeunesse Global organised the biggest incentive trip in the history of Swiss tourism in 2019.
Campaigns, Meetings
Dream destination for weddings
Alongside incentive trips, the key topic in the meetings sector for 2019 was destination weddings.
Campaigns, Meetings
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
In focus, Campaigns, Meetings
In focus 2019
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