![](https://reportstnet.imgix.net/production/uploads/2020/01/ST0056295_kids4free.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=de13179ecdc696f271ec4dc0727d9ae5)
“Kids4Free” attracts winter guests
The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
Campaigns, Winter
![](https://reportstnet.imgix.net/production/uploads/2019/12/Bildschirmfoto-2020-01-13-um-15.55.07-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=683d5329fa8fd576bcda5fa87da3b13d)
China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
![](https://reportstnet.imgix.net/production/uploads/2019/12/ST0051156-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=7da143ada0042dafb18887d31bb37313)
A brand for Switzerland
Switzerland Tourism has refocused the Switzerland destination brand and is now translating it into a new campaign concept.
Campaigns, Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2019/12/SEA-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=b1ff593955c36a416d701e61f13a4b32)
The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Summer, Campaigns, Market topics, Southeast Asia
![](https://reportstnet.imgix.net/production/uploads/2019/12/SvizzeraTurismo-3137-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=faeb2bb759326f169d6d3f72b3e9889d)
Swiss summer pops up in Italy
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Summer, Campaigns, Market topics
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Window on another world
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Summer, Cities, Market topics
![](https://reportstnet.imgix.net/production/uploads/2019/12/2019-05-23_Schweiz-Tourismus-Medien-Anlass-imagetown.de-0308-scaled-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=bc18144e49cdf16aa93be9c563b75fe2)
Cities campaign
Switzerland’s cities attracted large numbers of visitors in 2019.
Campaigns, Cities, Market topics
![](https://reportstnet.imgix.net/production/uploads/2019/12/Gepaeckspecial_low-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=0c0b154a8a786dc7f6c9b95f4d661523)
Making winter more convenient than ever
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
Campaigns, Winter, Partner projects
![](https://reportstnet.imgix.net/production/uploads/2019/12/ST0052421-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=44b150c55df84e64ac30928acbd9999d)
Hiking to fight stress
A new hiking study shows that people find they can relax while hiking.
In focus, Summer, Campaigns
![](https://reportstnet.imgix.net/production/uploads/2019/12/STM_Martin_gross-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=2a8083e26b74498e217664dd2ddae0e4)
Wine tourism
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
![](https://reportstnet.imgix.net/production/uploads/2019/12/Bildschirmfoto-2020-01-06-um-17.23.20-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=a163e18f8912a53fa655a5f434d7e340)
Jeunesse Global incentive trip
Jeunesse Global organised the biggest incentive trip in the history of Swiss tourism in 2019.
Campaigns, Meetings
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Dream destination for weddings
Alongside incentive trips, the key topic in the meetings sector for 2019 was destination weddings.
Campaigns, Meetings
![](https://reportstnet.imgix.net/production/uploads/2019/12/Jeunesse_low-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=cca6f31d664885106a87f78dea055101)
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
In focus, Campaigns, Meetings