Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Key Account Management
Maintaining relationships with tour operators is vital, particularly in the long-haul markets.
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
A brand for Switzerland
Switzerland Tourism has refocused the Switzerland destination brand and is now translating it into a new campaign concept.
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Switzerland Travel Mart 2019
An additional 320,000 hotel overnight stays are triggered by the most important sales event of the domestic tourism industry.
Insider tips from the Federal Inventory
For the first time, special national areas of conservation are to be put on display to tourists.
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.