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2019?
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Annual Report 2019
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Projects

On the road with Spotify

The Grand Tour of Switzerland association launched its first cooperation with Spotify as part of an integrated campaign. 16 local radio stations took part.

Grand Tour of Switzerland, Projects

Health tourism

From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners.

Product development, Network

Long-distance hiking and accumulating stamps

The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.

Product development, Market topics

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

In focus, Campaigns, Product development

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).