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On the road with Spotify
The Grand Tour of Switzerland association launched its first cooperation with Spotify as part of an integrated campaign. 16 local radio stations took part.
Grand Tour of Switzerland, Projects
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Health tourism
From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners.
Product development, Network
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Long-distance hiking and accumulating stamps
The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.
Product development, Market topics
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Wine tourism
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
In focus 2019
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