Partnership

Investments by regional partners

13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.

Switzerland Tourism ST has offices in 22 countries, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important markets.

In 2019, 13 regional and destination partners as well as other Swiss service suppliers teamed up with ST to invest CHF 26.7 million in joint marketing activities. Examples of this are the display windows of Saks Fifth Avenue in the North America market with city partners Lucerne and Bern, or the cooperation between the Constance Zahn wedding platform in the Brazil market and Engadine/St Moritz and the Lake Geneva region.

The “ST zum Mitmachen” (ST hands-on) members’ platform lists all the planned activities with information on costs and how to get involved. The tourism regions are often the key cooperation partners.

Facts and figures

Sector partnerships.		2019	2018
Number of regional partners		13	13
Investments in regional partners	CHF million	12.1	11.7
Investments in the industry overall	CHF million	26.7	26.5

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Business partners

41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.

Global marketing report

In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

The Switzerland Tourism Organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.