Investments by regional partners
13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.
Switzerland Tourism ST has offices in 22 countries, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important markets.
In 2019, 13 regional and destination partners as well as other Swiss service suppliers teamed up with ST to invest CHF 26.7 million in joint marketing activities. Examples of this are the display windows of Saks Fifth Avenue in the North America market with city partners Lucerne and Bern, or the cooperation between the Constance Zahn wedding platform in the Brazil market and Engadine/St Moritz and the Lake Geneva region.
The “ST zum Mitmachen” (ST hands-on) members’ platform lists all the planned activities with information on costs and how to get involved. The tourism regions are often the key cooperation partners.
Facts and figures
|Number of regional partners||13||13|
|Investments in regional partners||CHF million||12.1||11.7|
|Investments in the industry overall||CHF million||26.7||26.5|