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Partnership

Investments by regional partners

13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.

Switzerland Tourism ST has offices in 22 countries, acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important markets.

In 2019, 13 regional and destination partners as well as other Swiss service suppliers teamed up with ST to invest CHF 26.7 million in joint marketing activities. Examples of this are the display windows of Saks Fifth Avenue in the North America market with city partners Lucerne and Bern, or the cooperation between the Constance Zahn wedding platform in the Brazil market and Engadine/St Moritz and the Lake Geneva region.

The “ST zum Mitmachen” (ST hands-on) members’ platform lists all the planned activities with information on costs and how to get involved. The tourism regions are often the key cooperation partners.

Facts and figures
Sector partnerships.   2019 2018
Number of regional partners   13 13
Investments by regional partners CHF million  12.1 11.7
Investments by the industry overall CHF million 26.7 26.5

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Business partners

41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.

Global marketing report

In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

The Switzerland Tourism Organisation

The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This is the Annual Report 2019. You will find the Annual Report 2021 here.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).