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Assignment

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Digital marketing

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In focus

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Organisation

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Winter

Main issues in tourism

Key topics in tourism

Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.

Convenience

In 2019, “convenience” was a major topic for the tourism industry, which identifies great potential here.

Mix of markets

Economic performance influences the market mix in Switzerland.

Data-driven marketing

Every trip leaves digital traces. Those who know how to use these data trails to good effect have an advantage.

Health

The demand in the field of health in tourism is growing.

Sustainable tourism

The “Greta effect” and the current climate debate challenge the Swiss tourism industry.

Find out more about:

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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Key topics in tourism

Convenience

Mix of markets

Data-driven marketing

Health