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The figures achieved by the Switzerland Convention & Incentive Bureau (SCIB) in 2019 were again satisfactory: for the second year in a row, the number of meetings influenced by SCIB passed the 800 mark (2018: 824, 2019: 818). By focusing on the two themes of “Incentive Travel” and “Destination Weddings”, SCIB managed to garner additional interest in the meetings sector among the media at home and abroad.
Facts and figures
|Share of total budget||%||9.1||7.9|
|Tourism turnover||CHF million||118.9||74.8|
|Visits to MySwitzerland.com/meetings||306,423||303,772|
|Overnights generated through KAM||357,062||224,665|
|Number of meetings, events & conferences||818||824|
|Number of quotation requests processed by SCIB||1,506||1,599|
Incentive travel: turnover of CHF 19.98 million and around 170 media reports Jeunesse Global organised the biggest incentive trip in the history of Swiss tourism in 2019. The global company, which is based in Florida, accounted for around 60,000 hotel overnight stays in the off-peak season. Tourism turnover is estimated at CHF 19.98 million. Read the whole article.
Dream destination for weddings
The second key topic in the meetings sector for 2019 was “Destination weddings”. Tying the knot far from home is in vogue and the market is growing worldwide. For the first time, the experts from SCIB sought to attract couples interested in getting married abroad with specific Swiss wedding packages – with the new MySwitzerland.com/weddings platform and a fact-finding trip. The target markets are the UK, US, India, South East Asia, Greater China and the Gulf States. In 2019, there were eight “destination weddings” in Switzerland that involved SCIB. In addition, 27 offers were made by SCIB. Read the whole article.