Organisation
Key indicators for 2019
The most important key indicators for the year at a glance.
31.4 mio.
Visits to MySwitzerland.com
3.41 mio.
Visits to MySwitzerland.com
As expected, the relaunch of MySwitzerland.com in April 2019 led to a brief loss of position in Google searches. Nonetheless, the number of visits declined only slightly, by 720,000 visits compared to 2018 - far less than usual in such cases. More
3,651
Top media results
3,651
Top media results
In 2019, Switzerland Tourism ST employees responsible for media relations in 22 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More
8.81 mio.
Overnights 2019 Euro zone
8.81 mio.
Overnights 2019 Euro zone
The number of hotel overnight stays (ON) for guests from the euro zone (with the euro as currency) has remained practically unchanged since the previous year. More
1.41 mia.
Tourism turnover KAM
1.41 mia.
Tourism turnover KAM
Hotel overnights multiplied by the daily spending per country equals the turnover influenced by Key Account Management. This amounted to CHF 1.41 billion in 2019. The figure in 2018 was CHF 1.34 billion More
26
partner clinics health tourism
26
partner clinics health tourism
From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners. More
22.6 mio.
overnights summer
22.6 mio.
overnights summer
In summer 2019 (May to October), the Federal Statistical Office recorded 536,055 more hotel overnights than in 2018. This is an increase of 2.4%, totalling 22,619,558 (summer 2019). More
818
Meetings
818
Meetings
818 Meetings influenced by SCIB generated a tourism turnover of CHF 118.9 million. This represents an increase of CHF 44.1 million compared to the previous year. More
4.04 mio.
fans on social media
4.04 mio.
fans on social media
In 2019, ST generated an additional 0.41 million followers on social media. Facebook is the strongest channel with 2.6 million followers. More
