Organisation

Key indicators for 2019

The most important key indicators for the year at a glance.

31.4 mio.

Visits to MySwitzerland.com

3.41 mio.

Visits to MySwitzerland.com

As expected, the relaunch of MySwitzerland.com in April 2019 led to a brief loss of position in Google searches. Nonetheless, the number of visits declined only slightly, by 720,000 visits compared to 2018 - far less than usual in such cases. More

3,651

Top media results

3,651

Top media results

In 2019, Switzerland Tourism ST employees responsible for media relations in 22 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More

8.81 mio.

Overnights 2019 Euro zone

8.81 mio.

Overnights 2019 Euro zone

The number of hotel overnight stays (ON) for guests from the euro zone (with the euro as currency) has remained practically unchanged since the previous year. More

1.41 mia.

Tourism turnover KAM

1.41 mia.

Tourism turnover KAM

Hotel overnights multiplied by the daily spending per country equals the turnover influenced by Key Account Management. This amounted to CHF 1.41 billion in 2019. The figure in 2018 was CHF 1.34 billion More

26

partner clinics health tourism

26

partner clinics health tourism

From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners. More

22.6 mio.

overnights summer

22.6 mio.

overnights summer

In summer 2019 (May to October), the Federal Statistical Office recorded 536,055 more hotel overnights than in 2018. This is an increase of 2.4%, totalling 22,619,558 (summer 2019). More

818

Meetings

818

Meetings

818 Meetings influenced by SCIB generated a tourism turnover of CHF 118.9 million. This represents an increase of CHF 44.1 million compared to the previous year. More