Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
“Swiss Friends” with millions of fans
Stories about K-Pop band “Red Velvet” are extremely popular. The singers have been the new ambassadors for Switzerland in the Korean market since 2019.
Market topics
The perfect Bollywood backdrop
One of the most popular soap operas in India came to Switzerland to shoot – thanks to contacts established years ago with Switzerland Tourism’s regional office.
Market topics
China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
What German visitors want
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
In focus, Market topics, Germany
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Market topics
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Four-Wheel-Drive, Market topics, Marketing strategy, Digital marketing
The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Summer, Campaigns, Market topics, Southeast Asia
Swiss summer pops up in Italy
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Summer, Campaigns, Market topics
Window on another world
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Summer, Cities, Market topics
“Wedding destination” for Brazil
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Partnership, Network, Market topics
Cities campaign
Switzerland’s cities attracted large numbers of visitors in 2019.
Campaigns, Cities, Market topics
Long-distance hiking and accumulating stamps
The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.
Product development, Market topics
Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
Overnight hotel stays 2019
More overnights than in 2019 have never been registered in Switzerland.
Market topics, Hotel overnight stays
Im Fokus 2019
/