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Awards for Switzerland Tourism
In 2019, Switzerland Tourism ST received much praise from the industry, winning 25 awards in six markets and a World Travel Award. Here are the top awards.
Aiming for balance
Switzerland Tourism is playing an increasingly important role in ensuring a balanced and sustainable tourism development in Switzerland.
The foundations have been laid: we have refocused the brand, given ourselves a digital make-over and introduced new forms of tourism.
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Every trip leaves digital traces that can be used for targeted marketing.
The demand for services in the field of health and beauty in tourism is growing.
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
The Switzerland Tourism Organisation
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.
Key indicators for 2019
The most important key indicators for the year at a glance.
Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
The Board of Directors
The Executive Board
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Extended Management Team (EMT)
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.