Test your knowledge
From daily spending to the development of overnight hotel stays – test your knowledge about tourism here.
Organisation, Market research
Awards for Switzerland Tourism
In 2019, Switzerland Tourism ST received much praise from the industry, winning 25 awards in six markets and a World Travel Award. Here are the top awards.
Organisation
Aiming for balance
Switzerland Tourism is playing an increasingly important role in ensuring a balanced and sustainable tourism development in Switzerland.
Organisation
All change
The foundations have been laid: we have refocused the brand, given ourselves a digital make-over and introduced new forms of tourism.
Organisation
Sustainable tourism
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Main issues in tourism
Data-driven marketing
Every trip leaves digital traces that can be used for targeted marketing.
Main issues in tourism
Health
The demand for services in the field of health and beauty in tourism is growing.
Main issues in tourism
Convenience
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Main issues in tourism
Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Main issues in tourism
The Switzerland Tourism Organisation
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.
Organisation
Key indicators for 2019
The most important key indicators for the year at a glance.
Organisation, figures for 2019
Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Main issues in tourism
Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
The Board of Directors
Names, Organisation
The Executive Board
Names, Organisation
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Extended Management Team (EMT)
Names, Organisation
In focus 2019
/