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Test your knowledge
From daily spending to the development of overnight hotel stays – test your knowledge about tourism here.
Organisation, Market research
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Awards for Switzerland Tourism
In 2019, Switzerland Tourism ST received much praise from the industry, winning 25 awards in six markets and a World Travel Award. Here are the top awards.
Organisation
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Aiming for balance
Switzerland Tourism is playing an increasingly important role in ensuring a balanced and sustainable tourism development in Switzerland.
Organisation
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All change
The foundations have been laid: we have refocused the brand, given ourselves a digital make-over and introduced new forms of tourism.
Organisation
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Sustainable tourism
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Main issues in tourism
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Data-driven marketing
Every trip leaves digital traces that can be used for targeted marketing.
Main issues in tourism
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Health
The demand for services in the field of health and beauty in tourism is growing.
Main issues in tourism
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Convenience
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Main issues in tourism
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Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Main issues in tourism
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The Switzerland Tourism Organisation
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide as part of its federal mandate.
Organisation
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Key indicators for 2019
The most important key indicators for the year at a glance.
Organisation, figures for 2019
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Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Main issues in tourism
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Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
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The Board of Directors
Names, Organisation
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The Executive Board
Names, Organisation
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The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
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Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
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Extended Management Team (EMT)
Names, Organisation