As part of digital marketing, Switzerland Tourism ST continually further develops digital communication for all devices and channels. In 2019, ST completely redesigned the MySwitzerland.com website as a content hub. The social media team became involved in various influencer projects and provided focus activities on ST’s social media channels during the campaigns.
| The four pillars of marketing |
| The marketing model for Switzerland Tourism ST is based on the four pillars of marketing. Specifically, the four main tools for this communication approach are Digital Marketing, Key Account Management (KAM), Key Media Management (KMM) and Promotion. In combination, these four main tools achieve the best possible impact for generating overnight stays. It is important that the different general conditions and consumer behaviour in the various markets are taken into account. |
Facts and figures
| Digital marketing |
|
2019 |
2018 |
| Web visits per day* |
|
86,167 |
88,138 |
| Web visits per year* |
million |
31.45 |
32.17 |
| Languages |
|
16 |
16 |
| Hotels |
|
2,357 |
1,887 |
| Holiday apartments |
|
25,174 |
25,634 |
| Newsletter subscribers |
|
1,000,000 |
959,137 |
| Newsletters sent |
million |
20.17 |
14.92 |
| Downloads mobile apps |
million |
3.38 |
3.22 |
| Social media exposures** |
million |
4.04 |
3.63 |
* WEMF-certified
** Number of followers on Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, LinkedIn, Vine, Weibo, Renren, Google+, WeChat
